National Instruments Corporation Privacy Statement

Effective Date: October 11, 2023

This Privacy Statement applies only to (including its subdomains) and describes how Emerson Electric Co. and its subsidiaries and affiliates (“Emerson”, “we” and “our”), including National Instruments Corporation (“NI”) collects, uses, shares and secures the personal information we receive from our customers, and from our online visitors (“you” and “your”) to NI’s websites. This Privacy Statement is a Specific Notice as defined by Emerson’s Privacy Notice (here). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.


Your right to privacy is a priority to us. Our goal in gathering information is to consistently improve our relationship with you, our customer. We do not sell your information to outside organizations.


What Personal Information does NI collect?

“Personal Information,” as used in this Privacy Statement, means any information or set of information that identifies or could be used to identify an individual or household.  


The Personal Information we collect may fall into any of the following categories: 


  • Identifiers such as your first and last name, email address, postal address, phone number, user account name and password, social media handle, date of birth, proof of employment eligibility (if you are applying for a job), or other similar identifiers;
  • Protected characteristics such as your gender, age, race, or other protected classifications under applicable law;
  • Financial information such as bank or credit card numbers or other financial information;
  • Audio, electronic, visual, or similar information such as photographs of you, biometric identifiers, IP address or voice recordings from you;
  • Professional information such as information about your employer, job history, job interests, or job title;
  • Education information such as your education history, degrees or certifications obtained; or
  • Communications. When you participate in polls or surveys, register for an event or contact us, we may maintain a record of that communication including any Personal Information you provide in the communication.


We may ask you to provide Personal Information when you:


  • Use our website or applications;
  • Activate a software license or register software;
  • Request quotes, services, support, downloads, trials, whitepapers, training or information;
  • Place orders for products or services;
  • Create and manage a user account;
  • Register for events or webinars;
  • Participate in surveys, sweepstakes or other promotional activities online or in any other venue;
  • Provide a testimonial;
  • Subscribe to newsletters, marketing and promotional emails or other materials;
  • Interact with us on third party social networks (subject to that third party’s terms of use and privacy policies);
  • Apply for a job; or
  • Contact us.


You may choose not to provide Personal Information or withdraw any consent you may have provided to our processing your information at any time, although it may affect our ability to provide you with relevant information or services.


For some areas of our site and through other interactions with NI, we ask you to provide additional Personal Information that helps us enhance your site visit, assists you with technical support issues, permits post-visit follow-up and to communicate with you about order processing, product recalls or returns, service contract entitlements, and other matters essential to the software or related services. This information might include your name, email address, company information, job title, mailing address, application information, product preferences, or contact preferences.  Learn more details about your profile and its benefits at


Information collected from third parties

In order to offer you a more consistent and personalized experience in your interactions with NI, information collected through one source may be combined with information we obtain from other sources. This may include information that allows us to identify you across multiple devices through which you access our websites. We may also supplement the information we collect with information obtained from other parties, including our trusted business partners and other third parties. Examples of how we may use this information include using your data to help us to improve your experience using our website, to present you with options tailored to your preferences and for targeted advertising purposes as explained below, and to help prevent and detect fraud.


Personal Information we receive from third parties may include the following categories:


  • Identifiers such as your first and last name, email address, postal address, phone number, user name and password, social media handle, or other similar identifiers.
  • Protected characteristics such as your gender, age, race, or other protected classifications under applicable law.
  • Financial information that may include bank or credit card numbers or other financial information.
  • Audio, electronic, visual, or similar information such as photographs of you or your IP address.
  • Professional information such as information about your employer, salary, job history, job interests, or job title.
  • Education information such as your education history, degrees or certifications obtained.


Information we automatically collect

As is true of most websites, we may use cookies or similar technologies to gather certain information automatically that helps us analyze trends in the aggregate and administer our website. This information may include the following categories of information:


  • Identifiers such as Internet protocol (IP) addresses, browser type and language, Internet service provider (ISP), device identifier, and geolocation; and
  • Internet or other electronic network activity information such as the Uniform Resource Locator (URL) of the website that referred you to our website and the URL to which you browse away from our website if you click on a link on our website, the pages you have viewed on our website and access times.

How does NI use Personal Information?

NI may use your Personal Information to:


  • Deliver the products, services and support or carry out the transactions you have requested;
  • Send communications to you, including information about product safety, your transaction status including notifications about products in your cart and order confirmations, specific NI programs in which you have chosen to participate, NI products and services, events, promotional offers and market surveys;
  • Facilitate your use of our website and online community forums, including customizing webpage language and content;
  • Facilitate communications from our authorized distributors and business partners;
  • Customize, analyze and improve our products and services (including the content and advertisements on our website to identify usage trends or determine the effectiveness of our marketing campaigns), technologies, communications and relationship with you;
  • Better understand our customers and online users, including identifying your interests based on your interactions with our site;
  • Personalize content and implement your preferences;
  • Enforce our conditions of sale, website terms and separate contracts (if applicable) with you;
  • Prevent fraud and other prohibited or illegal activities;
  • Protect the security or integrity of our websites, our businesses, and our products or services; or
  • Perform other functions or serve other purposes, as disclosed to you at the point of collection, or as required or permitted by law.


Legal bases of processing

Our legal basis for collecting and using your Personal Information depends on the Personal Information concerned, the specific context in which we collect it and how it is to be used. In general, we collect and process your Personal Information on one or more of the following bases:


  • Your consent, for example where we have obtained your consent to process your personal data for certain activities (such as personalizing the content that you see on our site). You are free to withdraw your consent at any time by using our Data Request Form or by contacting If you withdraw your consent, it will not affect the lawfulness of any processing based on your consent before you withdrew it. Where applicable, we may ask for your consent to processing at the point where you provide your Personal Information.
  • To comply with a contractual obligation (for example, using your shipment details to make delivery where you have bought a product from us or using your email address where you have asked us to do something before making a purchase, such as providing you with a quote). We will advise you upon collection whether the provision of your Personal Information is mandatory and of the possible consequences if you do not provide us with your information.
  • For compliance with NI’s legal obligations where other laws require the processing of your Personal Information (for example, health and safety, taxation and anti-money laundering laws) or where we need your Personal Information to protect your vital interests or those of another person.
  • NI’s (and its business partners’) legitimate interests which include the provision of this website and/or relevant products and services, and/or the carrying out of marketing and personalizing activities, provided always that our legitimate interests are not outweighed by any prejudice or harm your rights and freedoms.


If you have any questions or need more information concerning the legal basis on which we collect your Personal Information, please contact us at

Retention of your Personal Information

We will retain your information for as long as your account is active or as needed to provide you support or services, and in accordance with NI’s retention practices and legal requirements.  This retention will continue, for example, as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


NI makes the following disclosures regarding Personal Information collected by us within the preceding 12-month period:

Category of Personal Information Category of Source from which Personal Information is Collected Purpose of Collection Category of Service Providers to whom Personal Information is Disclosed Category of Non-Service Provider Third Parties to whom Personal Information Is Sold or Shared

Identifiers, such as your name, address, and email address.

You, trusted business partners, business intelligence and analytics providers

To process sales, provide customer support, create a user account, facilitate your participation in NI Community, share information about NI products, services and events, and facilitate your application to work with us.

Trusted business partners (including Distributors and System Integrators), Credit Card Processor/Payment Card Network, Service Providers who provide email, website, marketing and customer service support.

We do not sell or share this category of Personal Information.

Financial account information


To process sales and manage subscriptions.

Credit Card Processor/Payment Card Network.

We do not sell or share this category of Personal Information.

Internet or other electronic network activity information, including IP address, cookies and similar technology.

You, and your activity on our websites. Depending on the type of information, sometimes through email communications.

To improve our website and your experience on it, including directing you to pages of most interest.

Service Providers providing email, website and customer service support, and who assist with marketing initiatives.

We do not sell or share this category of Personal Information.

Educational information and Protected characteristics such as your gender, age range, race or other protected classifications under applicable law


To collect demographics, process your application to work with us or to support affinity group activities.

Service Providers that support our Human Resources activities

We do not sell or share this category of Personal Information.

Audio, visual, or similar information such as photographs of you.

Onsite closed-circuit cameras at NI facilities, customer service call recordings, event photographers and You

To support facility security, improve customer service experience and promote NI events, products and services.

Service Providers that support facility security, customer service or marketing.

We do not sell or share this category of Personal Information.

Professional information, such as your employer, job title or professional certifications

You or your employer, business intelligence and analytics providers

To process sales, support end-user licenses, provide a tailored customer experience, provide certification training courses, and support the application process when you apply for a job with us

Service Providers providing email, website and customer service support, and where applicable, that support our human resources activities

We do not sell or share this category of Personal Information.

International transfers

NI may transfer your Personal Information among NI subsidiaries and/or to its authorized distributors and business partners, if required for the purposes described in this Privacy Statement. This may involve the transfer of your Personal Information to countries outside your home country or region, including outside the European Economic Area if that is your region, which may have a different level of data protection from your home country. Such countries may include, without limitation, the United States and other countries in which NI or its subsidiaries or its authorized distributors and business partners maintain facilities. In order to provide adequate protection for the transfer of your Personal Information, we transfer Personal Information by entering into written contractual arrangements (as appropriate) with our subsidiaries, authorized distributors and business partners in respect of such transfers or by relying on other legally-approved transfer mechanisms. We take all reasonable technical and organizational measures to safeguard Personal Information we transfer.

How NI may share Personal Information

We may disclose your Personal Information for any purpose with your consent. Except as described below, we will not disclose your Personal Information to third parties for their own marketing purposes without your consent.


We also may share your Personal Information with these categories of third parties for the following purposes:


Service providers and business partners

We engage service providers, online advisors and business partners to assist us with operating and providing your access to our website and other NI services.  These service providers or business partners may perform advertising services, process secure payments, fulfill orders, optimize services, provide integration services for our customers, provide technical services, serve online behavioral advertising, send newsletters and surveys, support email and online community services, administer polls and surveys, and analyze information to help us improve our business.  Some of our service providers or business partners may engage their own service providers or business partners to further assist us.  In these instances, the receiving party is not permitted to retain, use or disclose Personal Information for any purpose other than for performing the specific business purpose on our behalf. 


NI Partner Network

NI Partners are specialized experts that we may ask to contact you regarding a service or product you request. In such a case, we will share only relevant contact information and information about the relevant service or product you have requested with the NI Partners. The NI Partners then contacts you regarding your request. More information on NI Partners is available at


Joint seminars

NI occasionally partners with other companies in an effort to provide the most relevant and detailed information for your measurement and automation applications.  In some cases, NI and such third parties conduct joint seminars where we may conduct joint marketing activities in which both NI and the third party receive your Personal Information after providing appropriate notice to you and an opportunity for you to opt out of sharing your Personal information for marketing activities. 


Where required by law or for other protective reasons

We may share your Personal Information with law enforcement agencies, courts, other government authorities or other third parties where we believe it necessary to comply with a legal or regulatory obligation or otherwise to protect our rights or the rights of any third party.


We also may share your Personal Information in connection with fraud protection or other legal action, or if NI reasonably believes it is necessary to protect NI, its customers or the public.


In the context of a merger, acquisition or sale

We may share your Personal Information with potential transaction partners, service providers, advisors and other third parties in connection with negotiation or completion of a corporate transaction in which NI is acquired by or merged with another company or in which NI sells or transfers all or a portion of its assets or business.


The Personal Information we may share with third parties as described in this section may include these categories:



Protected characteristics;

Commercial information;

Geolocation data;

Internet or other electronic network activity information;

Financial information;

Audio, electronic, visual, or similar information;

Professional information;

Education information; and


How can I access and update my information?

NI wants to help you keep your Personal Information accurate.  To access, correct, change, update or delete your Personal Information on, visit and log into your account at You may also make a request using our Data Request Form or by contacting We promptly record any request for changes to your communication preferences in our internal customer databases; please allow 10 business days for these changes to take effect.

EU data protection rights

Where the processing of your Personal Information is subject to EU data protection laws, you have the following data subject rights. Please note that these rights are not absolute and in certain cases are subject to conditions as specified in applicable law.


  • Access:  Request access to your personal data, as that term is defined in the GDPR;
  • Rectification:  Request correction of your personal data;
  • Erasure:  Request erasure of your personal data;
  • Objection:  Object to some processing of your personal data;
  • Restriction:  Request restriction of processing of your personal data;
  • Portability:  Request the transfer of your personal data to you or to a third party;
  • Withdrawal of Consent:  Withdraw your consent to processing your personal data; or
  • Automated Decision-Making:  The right not to be subject to having a decision made about you that is based solely on automated processing if that decision produces legal or similarly significant effects concerning you.


In addition to the above, you have the right to lodge a complaint with a supervisory authority if you consider that our processing of your Personal Information infringes applicable data protection law.


If you have any questions about the type of Personal Information we hold about you, please send a written request to or to the postal address provided at the bottom of this Privacy Statement.  If you wish to request deletion or correction of Personal Information we hold about you, or to submit a Data Subject Access Request to exercise any other data subject right, please complete our Data Request Form. While we will make reasonable efforts to accommodate your request, we reserve the right to reject such access requests or to impose restrictions or requirements upon such requests if required or permitted by applicable law.

California site visitors and customers

In accordance with the requirements of the California Consumer Privacy Act, you may have certain rights in relation to your Personal Information.  These rights may include the rights to:


  • Access and receive a portable copy of your Personal Information;
  • Delete your Personal Information (subject to certain limitations under applicable law);
  • Receive information about our use of your Personal Information;
  • Be free from discrimination in response to exercising these rights conferred by law; and
  • Direct that your Personal Information not be sold. 
  • Direct that your Personal Information not be shared for targeted advertising purposes.


To exercise any of these rights, please make a request completing our Data Request Form, contact us at, or call us toll-free at (877) 388-1952.  You may also direct us not to share your Personal Information for targeted advertising purposes via the cookie consent tool available via our cookie banner or on our Cookie Policy.


While NI does not sell Personal Information for monetary compensation, NI may share Personal Information for a legitimate business purpose as described in more detail in the “How does NI use Personal Information?” section above.   

How can I manage my communication preferences?

You can change your communication preferences, including opting out of all marketing communications, at any time. You may use any of several options to express and manage your preferences, including:


  • Manage your preferences and customize the communications you receive, in the email preferences area of your profile at  
  • Unsubscribe by using the link at the bottom of any marketing email communications we send you.
  • Make a request using our Data Request Form
  • Send an email to, call (877) 388-1952 or write us at the address listed at the bottom of this Privacy Statement.


Any marketing by NI, or any third parties on behalf of NI, will be conducted in accordance with applicable laws and include (where applicable) methods to allow you to express your preferences (including the possibility of being removed from our advertising and marketing lists as set out above).


If you opt out of receiving marketing communications, we may still communicate with you in connection with transactions you request and/or service related matters.

How does NI use cookies and similar technologies?

The NI website uses NI and service provider "cookies" and similar technologies to enable you to sign in to our services, to help personalize your online experience, to analyze trends and to track users’ activities on the website. We use cookies to store your preferences and other information on your computer in order to save you time by eliminating the need to enter the same information repeatedly.

A cookie is a piece of text that is placed on your computer's hard drive. Depending on the settings you have selected, your browser adds the text to your device as a small file. Many browsers are set to accept cookies by default. You have the ability to accept or decline cookies as you prefer. The Help portion of your web browser, most likely found on the toolbar, typically tells you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.


When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies to help deliver relevant messages to you about our products and services, as well as to help us measure the effectiveness of those messages, improve and analyze the functionality of our services and website, and to help provide a more personalized web experience when you visit Because we respect your right to privacy, you can choose not to allow some types of cookies by using the cookie consent tool on our Cookie Policy. However, blocking some types of cookies may impact your experience of the site and the services we can offer.


We also use scripts, pixels and similar technology, that help us manage content on our site. For example, we may use scripts to personalize your experience to show you products that support your industry.  We may also use these technologies to identify the most popular locations on our site, to help us make more of our pages valuable to our customers and to troubleshoot any issues our customers raise about our site’s operation.

Targeted Display Advertising

We may use third-party advertising companies to use cookies, and Internet browsing to help us display personalized content and appropriate advertising during your visits to and other websites. For example, if you view a product on the NI website, you may see offers for similar products on other websites you visit. Cookies placed by these advertising companies also assist us with measuring the performance of our advertising campaigns and with identifying the pages you view, the links and ads you click on, other actions you take on those web pages, and the site from which you came before arriving at a web page. These cookies can be effective whether you are on or another website. If you opt out of receiving targeted display advertising, the data associated with these cookies will not be used.


If you do not wish to have this information used for the purpose of serving you targeted ads, you may opt out of allowing NI to share your Personal Information for tracked advertising purposes using the cookie consent tool on our Cookie Policy.  You may also opt-out of publishers’ content directly by visiting (or if located in the European Union click Please note this does not opt you out of being served all advertising. You will continue to receive generic ads.

“Do Not Track” signals & Global Privacy Control

Please note that while you may have the opportunity to opt-out of targeted advertising through the link above and you may be able to control the use of cookies through your web browser as described in the “How Does NI Use Cookies and Similar Technologies” section above, some web browsers may also give you the ability to enable a “do not track” setting.


A “do-not-track” signal is a privacy preference feature in some web browsers that tells a website that a user does not want their online activity to be tracked. This “do not track” signal is different from disabling certain forms of tracking by declining cookies in your browser settings, as browsers with the “do not track” setting enabled still have the ability to accept cookies. NI does not respond to web browser “do not track” signals at this time. If we do so in the future, we will describe how we do so in this Privacy Statement. For more information about “do not track,” visit


We currently support Global Privacy Control (GPC), a specification designed to allow internet users to notify businesses of their privacy preferences, such as whether or not they want to be tracked or have their personal information sold or shared with third parties for targeted advertising. It consists of a setting or extension in the user’s browser or mobile device and acts as a mechanism that our websites can use to honor your privacy settings. GPC is available for an increasing number of browsers and browser extensions, click here to view the options. If you want to use GPC, you can download and enable it via a participating browser or browser extension. More information about downloading GPC can be found by clicking here. If your browser or device has enabled GPC, it will override your preferences selected in the cookie banner or privacy settings on this Site.

How does NI secure my Personal Information?

The security of your Personal Information is important to us. We follow generally accepted standards to protect your Personal Information from misuse, interference and loss, as well as from unauthorized access, modification or disclosure.  The ways we do this include: 


  • Using encryption when collecting or transferring sensitive information, such as credit card details;
  • Limiting physical access to our premises;
  • Limiting access to the information we collect about you;
  • Ensuring that we and our business partners have appropriate security safeguards to keep Personal Information secure; and
  • Where required by law, destroying or de-identifying Personal Information.


No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.  We encourage you to keep any passwords you use confidential and to be careful to avoid “phishing” scams where someone may send you an email that appears to be from NI asking for your personal information.  NI will not request your ID or password through email.


When you see either a solid key icon or a locked padlock icon at the lower portion of your browser window, your connection with our site including transfer of sensitive payment information you may enter, is secured through Secure Sockets Layer (SSL). If you do not see one of these icons, please contact NI to complete your transaction over the phone. 

Children's Personal Information

NI takes children’s privacy seriously. We do not knowingly collect personal information from children through our website. If you are a child as understood by laws of your country, please do not submit any Personal Information through our website.

Social media features

Our site includes social media features, such as the Facebook and LinkedIn buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy statement of the company providing it.

NI Community Features

Public Member Directory and Community Profiles

If you create a community profile on our website, we will list limited information about you in our publicly accessible member directory. You may change your privacy settings or make updates to your community profile by logging into your community account.  If you wish to request removal of your information from our directory or to have your community profile deleted, please contact



We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, please contact us at


Use of NI Public Forums

Any information (including Personal Information) that you choose to disclose in public areas of our website, such as the Alliance Partner program, NI Discussion Forums, chat rooms, forums, message boards, or other public forums such as trade shows or conventions, becomes public information that others may collect, circulate, and use. Any text you include in a message is public. Because NI cannot and does not control the acts of others, you should exercise caution when deciding to disclose information about yourself or others in public forums such as these. To request removal of a posting you have made or your Personal Information from our blog or community forum, please complete the site feedback form on or contact  In some cases, we may not be able to remove your Personal Information, in which case we will let you know the reason we are unable to do so.

Notification of Privacy Statement changes

We may update this Privacy Statement at any time to reflect changes to our information practices. If we make any material changes, we will notify those with user accounts by email (sent to the e-mail address specified in your account) or post a notice on this site prior to the change becoming effective. All updated versions of this Privacy Statement will include an updated posted effective date.  We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

If you have any questions about this Privacy Statement or would like to contact us regarding our privacy practices, please contact:


NI Privacy

National Instruments Corporation

11500 North Mopac Expressway

Austin, TX 78759-3504

U.S. Toll-Free Tel: (877) 388-1952


An NI Partner is a business entity independent from NI and has no agency or joint-venture relationship and does not form part of any business associations with NI.