Carla Piñeyro Sublett is an adventurous leader who applies her passions for marketing and social impact to make a difference in her community. As senior vice president, chief marketing officer, and general manager, she is focused on promoting the strength of NI’s technology to cultivate growth across key industries, elevating the importance of test in bringing world changing technologies to market, and celebrating the engineers behind the innovations.
Carla’s background in architecture and design guides her approach to marketing strategy, which centers on simplicity and the power of meaningful connections between people. Recognized as a leader building a better society by the Aspen Institute and a member of its Henry Crown Fellowship class of 2016, named as a Women to Watch by Inc. Magazine, and awarded “Top 50 Influential Hispanic” by Hispanic Business Magazine, she believes in the impact of a purpose-driven company.
From organizing team workouts to boost productivity to spending a year traveling the globe with her family Finding Ubuntu, Carla inspires her teams to Engineer Ambitiously and boldly challenge the norm in B2B marketing.
“We find ourselves standing at a pivotal moment in history—with technology moving faster than ever and our world in critical need of solutions to build a better tomorrow for generations to come. It’s an honor to stand at the forefront of innovation with the world’s most inspiring engineers and enterprises doing just that.”