John Pasquarette

Vice President of Marketing

As vice president of marketing, John Pasquarette leads the marketing operations, infrastructure, and campaign engagement teams responsible for creating a positive customer experience while managing organizational agility to support the marketing business functions. Pasquarette and his teams focus on empowering customers to learn about NI’s vision and direction online and discover, select, and purchase NI products with confidence. They also support campaign objectives to ensure strategic positioning and reach key target audiences. 


Additionally, his organization maximizes business impact by optimizing customer insights and analytics for a more data-driven approach. His organization ensures efficiency of global marketing operations and progressive customer engagement. 


Since joining NI in 1990, Pasquarette has held leadership positions across NI including roles focused on software product marketing, LabVIEW R&D, and eBusiness. He holds eight technology patents.


An avid Aggie, Pasquarette has led Texas A&M recruiting and outreach programs and created the National Instruments Endowed Scholarship, an NI employee-funded scholarship donation, at the Dwight Look College of Engineering.


Pasquarette holds a bachelor’s degree in electrical engineering from Texas A&M University.