National Instruments Promotes Eric Starkloff to Senior Vice President of Marketing

AUSTIN, Texas – May 1, 2013 – National Instruments (Nasdaq: NATI) today announced the promotion of Eric Starkloff to senior vice president of marketing. Eric leads the organizations responsible for strategic planning, positioning the company’s innovative hardware and software platforms, marketing NI’s products and corporate brand and creating an effective eBusiness platform.


“Eric and his teams have been responsible for the adoption and success of NI test and embedded systems platforms that have served as growth engines for the company over the past decade,” said Dr. James Truchard, president, CEO and cofounder of National Instruments. “Eric’s integrity, work ethic, commitment to continual learning and inspired dedication from those who work with him give me confidence in his ability to help the organization scale into the future.”


“Eric helped spearhead our entry into application opportunities such as RF, leading strategic initiatives that further drive the completion of our platform in this space,” said Alex Davern, COO, CFO and executive vice president. “Since joining NI in 1997, Eric has recruited and developed top talent, built and motivated high-performing teams and demonstrated outstanding leadership abilities crucial to driving our organization forward.”


Read Eric Starkloff’s full bio.



About NI

NI ( empowers engineers and scientists with a software-centric platform that incorporates modular hardware and an expansive ecosystem. This proven approach puts users firmly in control of defining what they need to accelerate their system design within test, measurement and control. NI’s solution helps build high-performance systems that exceed requirements, quickly adapt to change and ultimately improve the world.

PRODUCT, National Instruments, NI and are trademarks of National Instruments. Other product and company names listed are trademarks or trade names of their respective companies.

Bookmark & Share

Media Contact

NI Corporate Media Relations