Eric Starkloff

President and Chief Operating Officer

As president and chief operating officer, Eric Starkloff leads NI’s global sales, marketing, and R&D organizations. Starkloff and his team are responsible for identifying the markets to drive growth around NI’s leading software-defined platform and aligning the teams to execute on the growth strategy. His experience and leadership have been focused on developing and delivering results driven through strategy built on disruptive technology and informed by customer needs. 


Since joining NI in 1997, Starkloff has held many leadership positions, including leading the teams that pioneered industry adoption of systems platforms such as PXI and CompactRIO. Most recently, he served as executive vice president of global sales and marketing (2014–2018). In this role, he led NI’s global sales evolution and a more targeted market strategy focused on growth opportunities in the semiconductor; transportation; and aerospace, defense, and government industries. 


Starkloff is a thought leader on topics such as the Internet of Things, 5G communications, and autonomous vehicles. He has served on advisory boards for the Charles L. Brown Department of Electrical and Computer Engineering at the University of Virginia, the Bradley Department of Electrical and Computer Engineering at Virginia Tech, and the Wireless Networking and Communication Group at The University of Texas at Austin. He works to contribute to the Austin community and was a founding board member of Urban Roots, an Austin-based sustainable agriculture program that transforms the lives of young people. 


Starkloff holds a bachelor’s degree with high distinction in electrical engineering from the University of Virginia.