As chief marketing officer, Ana Villegas is responsible for the management of all NI’s global marketing teams. Her focus is on promoting the strength of NI’s technology to cultivate growth across key industries, elevating the importance of test in bringing world changing technologies to market, and celebrating the engineers behind the innovations.
A seasoned marketing leader with experience in both consumer and B2B marketing, Ana brings a wealth of experience working across global, cross-functional teams to drive marketing ROI. In her previous role as NI’s vice president of demand generation and field marketing, she was responsible for driving impact on demand creation through integrated marketing campaign strategies and multichannel customer acquisition programs. Prior to joining NI, she served in marketing leadership roles at Dell where she was responsible, throughout her career, for managing multiple marketing functions and delivering revenue for the business.
Ana is a thought leader and frequent speaker on the topics of B2B digital and omnichannel marketing at international conferences, and she’s on the board of Latinitas, a non-profit focused on empowering girls to innovate through media and technology.
Ana received an MBA from the Kellogg School of Management at Northwestern University, a master’s in finance and project management from the Universidad Pacifico in Lima, Peru, and a master’s in marketing and a bachelor’s in engineering from the Universidad Catolica in Lima, Peru.