Shelley Gretlein

Vice President of Portfolio Business Software Strategy

As vice president of software strategy for NI’s portfolio business, Shelley Gretlein is focused on empowering NI’s broadest set of customers through our world-class software capabilities. In her previous role as vice president of brand and communications, she led one of the most successful rebrands in the test and measurement market. She continues to focus on inspiring, educating, and empowering engineers and enterprises around the globe through the significant differentiation of NI’s tailored, software-connected approach. Prior to that, Shelley spent nearly 15 years leading the development, product strategy, and product marketing of NI software. And starting as an NI applications engineer 20 years ago provided her key insights into customer needs, challenges, and opportunities.


Shelley has been involved in industry consortia on robotics and industrial control, the CMO Club, test leadership forums, embedded advisory boards, Digital Transformation forums, and Internet of Things (IOT) technology. She has a passion for empowering future engineers and is on the executive board for Girlstart, while remaining active as a leader and volunteer for FIRST® Robotics Competition and other STEM-related groups. She’s also an active board member for Austin Police Operation Blue Santa, which helps more than 25,000 families in the Austin community.


Shelley holds a dual bachelor’s degree in computer science and engineering management with minors in French and mathematics from Missouri University of Science and Technology. She’s also completed several executive education courses from L’Université de Lyon, the University of Texas at Austin, the University of California at Berkeley, and the Kellogg School of Management.