Become an NIWeek Sponsor

Become an NIWeek Sponsor

By becoming an NIWeek sponsor, you’re showing attendees, many of whom are C-level, that you support their opportunities to learn how they can implement the most recent advancements in design, automation, manufacturing, test, measurement, and control systems.

Contact the NIWeek Sponsorship Manager

A Smart Decision 

If your goal is to reach a captive audience of influencers whose companies integrate NI products, sponsoring NIWeek is a smart decision. Additionally, product vendors involved in control and design application areas who attend NIWeek every year represent the following interests:



Big Physics

Embedded systems

Industrial control


Modular Instrumentation



Cyber-Physical systems




Sound and vibration



Benefits of Sponsorship

As a sponsor, your company will be associated with the new insights attendees gain by networking with peers, industry experts, and academicians. These discussions can help attendees accelerate their careers, enhance their productivity, and deliver best practices back to their organizations.

You can find a complete list of sponsorship benefits by level in the NIWeek 2016 Sponsorship Prospectus.


How NIWeek Sponsorship Works

Sponsorship levels are determined by the total amount marketing promotional opportunities (MPOs) investment your company makes.

With a minimal MPO investment of $10,000, your company secures a Silver sponsorship and receives benefits including branding at NIWeek, on the event website, in electronic communications, and in social media posts. A Gold sponsorship at $20,000 includes additional benefits such as track sponsorship and a keynote chair drop, and a Platinum sponsor at the $30,000 level receives expanded marketing exposure including keynote recognition. The Sponsorship Prospectus includes company benefits by sponsorship level.

A complete listing of MPOs can found in the Sponsorship Prospectus.  Please note: Several of the MPOs are exclusive and many have limited availability; all are on a “first-come, first-served” basis.  



NIWeek 2016 Sponsorship Levels & Benefits 

2016 NIWeek MPO Investment




$30,000 and up $20,000 - $29,999 $10,000 - $19,999
Recognition after keynote address
Logo on exhibition electronic signage
Logo and link on event website
Sponsor for dedicated track of choice
Full-conference passes 2 1  
Discounted conference passes available at early-bird Price 2 1  
Logo in sponsor preshow email
Pre-event tweets/social media
On-site promotional signage
Keynote chair drop
One-time pre/post-event blast
Virtual collateral on mobile app 2 pieces 2 pieces 1 piece


Note: Packages available subject to change

Sponsorship Marketing Promotional Opportunities


NIWeek Marketing Promotional Opportunities  
MPO Est. Price Number Available Notes
Welcome Reception $17,500 2 Branding recognition/signage
Cohost Annual NI Block Diagram Expo Party $20,000 1 Branding recognition/signage
Cohost Annual Party $25,000 1 Branding recognition/signage
Meals Sponsorship (breakfast/lunch) $10,000 4 Choice of exclusive breakfast or lunch with branding
Breaks Sponsorship (am/pm) $10,000 4 Branding recognition/signage
NIWeek Recharge Lounge $12,000 2 Approximate 400 square foot area for attendees to recharge their cell phones/electronic devices; two lounges available
Logo on Conference Bag $5000 plus cost of bag 1 Sponsor to provide bag; NI must approve bag
Lanyard Co-Branded w/NI $10,000 1 Cobranding with NI; one color
Conference Pen/Conference Matricies folder $10,000 1 Branded folder with notes pages and pen
Exhibition Electronic Signage Ad $2,500 Unlimited Logo placed on the conference electronic signage
Meterboard signage $3,500 Unlimited One double-sided sign
Water Bottle/Hydration Station $5000 plus cost of bottle 1 Sponsor to provide water bottle; NI must approve bottle
Passport Game* $4,000 15 Gamification to drive attendees to exhibit booths of Passport Game sponsors
Chair drop $4,000 6 Nonexclusive opportunity for a chair drop during one of the keynotes/general sessions
Window Cling or Main Escalator $8,000 6 Premiuim on-site branding in high traffic areas at the convention center; locations offered on first-come, first-served basis
Video Streaming Main Stage Sponsor $15,000 1 30-second spot at beginning of on-demand video stream for 12k estimated live viewers; branding recognition
Award Sponsorship $10,000 10 Branding recognition in the award promotion, presentation of the award to recipient, participation in judging award
Track Sponsorship $12,500 5 Branded screen saver in all session rooms associated with track content; preapproved signage provided by sponsor; recognition in website
Playground Activity Zones Show Floor Price TBD based upon the custom experience 4 Opportunity to create an experience that meets your objectives on the show floor or in high-traffic areas; it can feature themes such as arcade games and message stations; activity zones can be customized to meet your budget and funding levels


*In order to participate in the Passport Game, you must be an exhibitor and have a booth on the show floor.

NIWeek 2016 Sponsor Prospectus


Download the Sponsor Prospectus (PDF Format)

How to Secure Sponsorships/MPO

To secure your MPOs, determine the right level of sponsorships available to meet your objectives for partnering with NI, or ask other questions, please contact:

Rom Portwood, NIWeek Sponsorship Manager
By phone: (413) 636-2829
By email:

Act now to secure the sponsorship level and MPOs that best meet your unique marketing goals!