Alliance Day, Monday, August 6, is reserved exclusively for National Instruments Alliance Partners and
the global NI sales team. This full-day, multitrack event provides the forum for collaboration, NI product
and technology updates, business best practice sharing, and networking opportunities.
NOTE: If you will be attending Alliance Day and NIWeek, please select the option that includes both when registering.
Who Should Attend
NI Alliance Partners (business owners, technical representatives, product managers, developers, and so on)
NI Global Sales Team
Keynote – 8:30 a.m., Expo 4
During the morning keynote, NI leadership and the Alliance Partner Network team present the following:
- Alliance Partner Network Updates
- NI Successes and Business Outlook
- Regional Alliance Partner Achievements
Alliance Day Tracks – 10:00 a.m. – 5:30 p.m., 4th Floor Session Rooms
View the preliminary schedule online
Business Empowerment
Participate in marketing, sales, and general business sessions offering tips and tricks for growing and differentiating your business. Topics include Challenger Selling, human resources, marketing strategy, the new Alliance Partner specialties and online directory, branding, and more.
Technical Empowerment
Take advantage of a wide range of technical sessions presented by NI technology experts including LabVIEW Real-Time, LabVIEW FPGA, TestStand, CompactRIO, and more .
Industry and Application Sessions
Get updates from NI vice president and director level business owners who focus on growing targeted industries and application areas for NI.
Product Roadmaps
Learn about recently released and upcoming hardware and software products from NI. Featured product platforms include NI LabVIEW, PXI, modular instruments, and embedded systems.
NI Certification
Take prep courses and certification exams onsite at Alliance Day. Register online at
ni.com/niweek/training.
