National Instruments Releases LabVIEW 7 EspressoNew Student Edition Delivers "Maximum Caffeine" for Late-Night, Last-Minute Programming Sessions
AUSTIN, Texas -- April 1, 2004 -- National Instruments, a global leader in virtual instrumentation and newcomer to the premier coffee market, today announced LabVIEW 7 Espresso, a major Java-based enhancement to the award-winning graphical development product line. A culmination of four years of software engineering, months of worldwide coffee bean buying, and weeks of bean roasting, LabVIEW 7 Espresso delivers to scientists and engineers markedly improved productivity by:
- delivering the rapid development tools found in the award-winning LabVIEW programming environment
- providing users with the smooth coffee flavor and concentrated levels of caffeine needed to program efficiently for hours on end
"LabVIEW has long been used by scientists and engineers to control temperature, flow, and other phenomena needed to brew the perfect cup of coffee," said John Graff, Vice President of Marketing. "Adding premier coffee was a natural extension for us -- users who need the caffeine to complete projects under deadline have it automatically supplied, and users who finish projects early because of LabVIEW's increased productivity now have a beverage to sip when they lean back and relax."
LabVIEW 7 Espresso is localized for French Roast, Italian Roast, Pacific Blend, Kona Dark, Kenyan Special, and Colombian Full-Bodied.
LabVIEW 7 Espresso Student Edition: Low Cost, Maximum Caffeine
With a history of providing products specifically for academia, National Instruments is also delivering the LabVIEW 7 Espresso Student Edition, a low-cost, maximum-caffeine product designed for engineering students who have waited until the last minute to begin working on their projects. In addition, National Instruments has extended the J2EE platform in the LabVIEW 7 Espresso Student Edition to encompass J4EE (Java for Electrical Engineers).
"Research has indicated that most college students don't have quite the level of coffee-tasting sophistication as some of our more experienced users, so a lower-cost coffee is acceptable to them," said Ray Almgren, Vice President of Academic Relations. "When you're awake at 3 a.m., trying to finish the project that you've procrastinated on for weeks, LabVIEW 7 Espresso Student Edition really is the only solution. It delivers both the speed of graphical programming and the caffeine levels you need to keep you going until dawn."
Since 1986, NI LabVIEW has redefined measurement and automation with its unique graphical development methodology. Noted as one of the one of the top 50 electronic industry milestones in the past 50 years by Electronic Design magazine, LabVIEW delivers an intuitive and powerful way to acquire, analyze and present measurement data in every stage of development, from prototyping to design to manufacturing test. LabVIEW is available on Windows, Macintosh OS X, Sun Solaris and Linux operating systems.
About National Instruments
National Instruments (http://ni.com) is a technology pioneer and leader in virtual instrumentation -- a revolutionary concept that has changed the way engineers and scientists approach measurement and automation. The company is run by people with a well-developed sense of humor who would not punish the Web team for a once-per-year bit of tomfoolery - April Fools!! Leveraging the PC and its related technologies, virtual instrumentation increases productivity and lowers costs through easy-to-integrate software, such as the NI LabVIEW graphical development environment, and modular hardware, such as PXI modules for data acquisition, instrument control and machine vision. Headquartered in Austin, Texas, NI has more than 3,100 employees and direct operations in 40 countries. In 2003, the company sold products to more than 25,000 companies in 90 countries.
For the past five years, FORTUNE magazine named NI one of the 100 best companies to work for in America. For the past six years, on April Fools Day, the Web team has posted a news release for a product or event that doesn't really exist. Coincidence? You decide.
Pricing, Availability, and For More Information
Pricing for LabVIEW 7 Espresso is available online. For more information, contact:
11500 N Mopac Expwy
Austin, Texas 78759-3504
Or call toll free in the U.S. and Canada at (800) 258-7022, fax (512)683-8411, e-mail firstname.lastname@example.org. Readers
can also access information through the company's Web site at www.ni.com