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NI Mission and Vision

Mission: To create innovative computer-based products that improve everyday life by improving technology.

NI customers are engineers, scientists, and technology professionals in diverse industries who use NI software and hardware tools to research, design, manufacture, test, and improve a wide array of products and services. By creating innovative tools, we give our customers a better solution for measuring and automating the world around them. Our strategy is to innovate, constantly improve, and deliver a steady stream of new products that deliver greater productivity and higher value to our customers while increasing our business opportunities.

Vision: To revolutionize the measurement and automation industry through virtual instrumentation, which NI pioneered and continues to lead.

Virtual instrumentation is the combination of commercially available technologies, with innovative NI software and modular hardware, resulting in powerful computer-based measurement and automation solutions. Virtual instrumentation empowers customers to easily build solutions that are open, flexible, and user-defined as opposed to the closed, fixed-function, vendor-defined nature of traditional instrumentation solutions. With virtual instrumentation, our customers save time and money while developing higher performance solutions.