John Pasquarette

As vice president of corporate marketing and eBusiness at National Instruments, John Pasquarette is responsible for delivering effective marketing strategies to more than 40 NI offices worldwide while ensuring a consistent global brand and message. In his eBusiness role, he leads the company’s digital strategy and implementation of revenue generation tools, efficiency and cost-saving efforts, and overall customer satisfaction through an integrated user experience.

The eBusiness team drives users’ online experiences with NI—including product and application research, e-commerce, technical support, and user collaboration on both ni.com and external sites. The team supports the company’s high-volume transactional business with extensive e-commerce tools and product selection guides to improve profitability and streamline customer engagement in doing business with NI. In addition, Pasquarette’s team guides the strategy for content management and decision support tools for the growing system-level business. These tools are integrated with interactive online systems for customers and the sales force.

Before his promotion to vice president of corporate marketing and eBusiness, Pasquarette served as the vice president of software product marketing where he was responsible for the success and adoption of the company’s application software platform, including customer education, user certification, and subscription and service programs. Prior to this role, he was the director of software product marketing where he was responsible for leading the evolution of the company’s flagship product, NI LabVIEW software, from a virtual instrumentation tool into new application areas and industries, including embedded design and development, math and signal processing, and advanced control. Pasquarette spearheaded the company’s efforts to develop an extensive software subscription business and a volume licensing strategy. With more than 11 years in software marketing at NI, he led numerous new product and service introductions, including NI LabWindows™/CVI, NI TestStand, NI Measurement Studio, IVI technology, and LabVIEW.

From 2003 to 2005, Pasquarette worked in the R&D department, helping lead product strategy for the LabVIEW software platform, including the development of LabVIEW SignalExpress, an interactive environment for benchtop instrument control and data logging. From 1999 to 2003, he led the development and business strategy behind ni.com, the company’s award-winning website. During this period of tremendous growth and investment, Pasquarette led the introduction of e-commerce capabilities, user profile registration, the NI Developer Zone technical community site, and the company’s heavily trafficked support forum technology.

Pasquarette joined NI as an applications engineer after graduating cum laude from Texas A&M University, where he received his bachelor’s degree in electrical engineering. During his tenure at NI, he has led the company’s recruiting and university outreach efforts at Texas A&M and created the National Instruments Endowed Scholarship at Texas A&M, a company-wide employee-funded scholarship donation to the Texas A&M Dwight Look College of Engineering. During his time on the Web team and in R&D, Pasquarette also accumulated eight technology patents.