John Pasquarette

Vice President, eBusiness and Marketing Operations

As vice president of eBusiness and Marketing Operations, John Pasquarette leads teams responsible for creating a positive customer experience on and off the web. Pasquarette and his teams focus on enabling customers to learn about NI’s vision and direction online; discover, select, and purchase NI products with confidence; and drive customer success from start-up through proficiency. Additionally, Pasquarette and teams maximize business impact and efficiency by integrating and optimizing global digital marketing platforms and tools.

Since joining NI in 1990, Pasquarette has held leadership positions across NI including roles focused on software product marketing, LabVIEW R&D, and eBusiness. Pasquarette holds eight technology patents.

An avid Aggie, Pasquarette has led Texas A&M recruiting and outreach programs and created the National Instruments Endowed Scholarship, an NI employee-funded scholarship donation, at the Dwight Look College of Engineering.

Pasquarette holds a bachelor’s degree in electrical engineering from Texas A&M University.