As vice president of the Emerging Markets, Asia/Rest of World (RoW) region, Victor Mieres is responsible for National Instruments’ sales, marketing, and support operations in India, Russia, Southeast Asia, the Middle East, Australia, and Africa. As NI expands into this hyper-growth region, Mieres will help ensure sales strategies are aligned to capitalize on the region’s existing success. He will also best scale the region to meet NI’s long-term opportunities. Mieres’ proven track record of success with other high-growth regions and innovative business practices provide the necessary approach to expand NI’s presence in these complex and diverse markets.
For over 20 years, Mieres has established NI’s international business operations in Greater China, Korea, Eastern Europe, Latin America, Canada, and many other areas. He helped generate double-digit growth outside the United States for more than two decades and helped NI grow international sales from less than 30 percent of worldwide revenue in 1988 to more than 60 percent today. Mieres’ expertise in largely untapped international growth markets helps grow these areas into successful aligned business operations. Most recently, Mieres served as vice president of sales for Asia, where he reorganized Asia’s branch management, resulting in sustained revenue growth and employee success.
Mieres has a strong passion to work with and help developing nations achieve economic prosperity through technological innovation. To this end, Mieres founded Planet NI in 2008. This highly successful program is designed to empower engineers in emerging countries to achieve sustainable prosperity by providing increased access to NI technology. Under his leadership, Planet NI has established a presence in more than 20 countries.
Mieres is also devoted to working with academia. He continuously promotes graphical system design and the use of NI software and hardware platforms for education. His efforts encourage the next generation of engineers and scientists to innovate while also preparing them to be competitive and productive upon graduation. As part of his passion for academia, Mieres serves on the advisory team for the dean of engineering at The University of Texas at San Antonio.
Prior to joining NI, Mieres served as a senior field engineer for Schlumberger in Southeast Asia. He holds bachelor’s and master’s degrees in electrical engineering from Simón Bolívar University in Venezuela and Stanford University, respectively.