As vice president of corporate marketing, John Graff leads teams responsible for raising brand awareness, growing adoption in new markets, and driving a consistent company message around the globe.
Since joining NI in 1987, Graff has held leadership roles across the company in sales, marketing, customer operations, product marketing, and investor relations. Most recently he served as the vice president of sales and marketing in the Americas.
Graff has been recognized with industry awards and accolades from organizations like the Corporate Executive Board, Eloqua, and Forrester Research and for his work helping NI capitalize on new trends and technologies in marketing.
A science, technology, engineering, and math (STEM) evangelist, Graff serves on the Past Presidents’ Council of the Thinkery (previously the Austin Children’s Museum).
Graff holds a bachelor’s degree in electrical engineering from The University of Texas at Austin.