As vice president of East Asia, Ajit Gokhale is responsible for National Instruments’ sales, marketing, support, and general and administrative operations in Greater China, Japan, and Korea. East Asia presents opportunities for NI to continue to best serve customers, including geographical proximity, synergy around the industry, and trade links amongst countries within the area and the United States.
Gokhale joined NI in 1990 as an applications engineer. After working as a field engineer for three years, he held positions in research and development and product strategy. Most recently, Gokhale served as vice president of product marketing for core data acquisition (DAQ) and instrument control. He maintained NI’s market leadership positions for DAQ and instrument control while also ensuring adequate resource investment in these areas. Additionally, Gokhale helped build leadership positions in emerging economies and developed strategies and implementation plans to respond to emerging low-cost competition. He also assumed management of Measurement Computing, a company acquired by NI in 2005.
Previously, Gokhale served as the general manager for the NI UK & Ireland, France, and Portugal offices. In this position, he developed extensive experience in multiple global geographies by helping build NI sales and marketing organizations and a European academic organization. Under his leadership, his regions delivered record revenues and profits. During his tenure at NI, Gokhale has set strategic direction and influenced product development for key product lines that contributed significant revenues and gross margins to the business.
As a 22-year NI veteran, Gokhale has demonstrated tremendous creativity and has been instrumental in driving the NI graphical system design vision at the business level, in product development, and in international sales and marketing.
Gokhale holds a bachelor’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. He is a published author in several trade journals and holds membership in the following organizations: IEEE, the University of Surrey Industrial Advisory Board, the King’s College Industrial Advisory Board, and Young Engineers with patron HRH The Duke of York, KG, KCVO, ADC. He is currently based in East Asia.