Victor MieresVice President of Sales, Asia
Since joining NI in 1988 as an applications engineer, Mieres has been instrumental in opening many of the company’s international branches and generating double-digit growth outside the United States for more than a decade. His leadership helped NI grow international sales from less than 30 percent of worldwide revenue in 1988 to nearly 60 percent today. In 1989, Mieres took on an international sales engineer role, providing pre- and postsales support to branches and distributors, as well as planning and executing marketing and sales plans in emerging markets. In 1990, he expanded his role as international sales manager by personally launching new NI operations in North and South America, Europe, and Asia. In 1999, he focused on Asia as international sales director responsible for all branch sales in the region, and added responsibility for Japan’s sales in 2003. Mieres engineered a successful reorganization of the Asian branch management, resulting in sustained revenue growth and employee success. In his current role, Mieres focuses on finding geographic and market expansion opportunities in the Asian, African, and Middle Eastern regions. He is actively involved in driving continuous virtual instrumentation adoption and the long-term NI vision of graphical system design, which gives engineers and scientists more flexibility when developing test systems through software-defined measurement hardware. Mieres is also devoted to working with academia and continuously promotes graphical system design and the use of NI software and hardware platforms for education. This effort encourages the next generation of engineers and scientists to innovate and prepares them to be competitive and productive upon graduation. Prior to joining NI, Mieres served as a senior field engineer for Schlumberger in Singapore, Indonesia, and Thailand. He also worked as a research assistant for IVIC in Venezuela. He holds bachelor’s and master’s of science degrees in electrical engineering from Simón Bolívar University in Venezuela and Stanford University, respectively. |
As vice president of sales for Asia – including Russia, Africa, and the Middle East – Mieres is responsible for the continuous regional success and penetration of National Instruments in test, control, and design.