Victor MieresVice President of Sales and Marketing, Asia/Pacific
Since joining NI in 1988 as an applications engineer, Mieres has been instrumental in opening many of the company's international branches, generating double-digit growth outside the United States for more than two decades. His leadership helped NI grow international sales from less than 30 percent of worldwide revenue in 1988 to more than 60 percent today. In 1989, Mieres took on an international sales engineer role, providing pre- and post-sales support to branches and distributors, as well as planning and executing marketing and sales plans in emerging markets. In 1990, he expanded his role as international sales manager by personally launching new NI operations in Canada, South America, Europe, and Asia. As the international sales director in 1999, he focused on Asia, responsible for all branch sales in the region, and, in 2003, added responsibility for Japan's sales. Mieres engineered a successful reorganization of the Asian branch management, resulting in sustained revenue growth and employee success. In 2007, Mieres took on his current role as a vice president. Mieres is devoted to working with academia, continuously promoting graphical system design and the use of NI software and hardware platforms for education. This effort encourages the next generation of engineers and scientists to innovate and prepares them to be competitive and productive upon graduation. As part of his academic passion, Mieres serves on the advisory team for the dean of engineering at The University of Texas at San Antonio. As part of his initiative to help developing nations achieve economic prosperity through technological innovation, Mieres helped launch the Planet NI (Nurturing Innovation) program in 2008. The nonprofit initiative helps small-to-medium enterprises (SMEs) access the technology necessary to solve regional problems that will help make the world a better place. Prior to joining NI, Mieres served as a senior field engineer for Schlumberger in Southeast Asia. He holds bachelor and master of science degrees in electrical engineering from Simón Bolívar University in Venezuela and Stanford University, respectively. Request a National Instruments employee to speak at your event. |
As vice president of sales for Asia – as well as Russia, Africa, and the Middle East – Victor Mieres is responsible for the continuous regional success and penetration of National Instruments.