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Employee Philanthropy and Volunteerism

National Instruments encourages employees to engage in community issues they are passionate about and provides regular opportunities for them to learn and become involved with organizations through the donation of time, talent, and resources. NI supports these efforts with several continuous education initiatives to keep employees engaged in and educated about community needs. Additionally, NI branch offices outside the U.S. impacted their communities through initiatives such as the NI India Cares project.

2008 Highlights

  • Exceeded a record $500,000 USD in total employee donations through the NI corporate headquarters Fall Giving Campaign - nearly $500 USD donated per participant
  • NI India Cares initiative helped numerous underprivileged children in India
  • More than 450 NI corporate headquarters employees volunteered a total of 6,900 hours with various nonprofit organizations - a ninefold increase in tracked hours
  • Started the NI Leaders in Service volunteer recognition initiative
  • Started the NI Spring Volunteer Campaign
  • Provided the most employee volunteers ever from a single Austin-based company for United Way Capital Area Day of Caring

2008 Challenges

  • Missed goal of 20 percent year-over-year increase in employee giving, but did grow 3 percent and exceeded a record $500,000 USD in donations
  • Data for all NI operations worldwide was not available in 2008
  • Did not implement a planned Dollars for Doers program for volunteers to match volunteer hours with a dollar amount

2009 Commitments

  • Implement a global tracking mechanism for philanthropy and volunteerism data to scale all efforts worldwide
  • Increase employee membership on boards of nonprofit organizations
  • Implement a Dollars for Doers volunteer program
  • Create an employee funding advisory council as an unbiased group to maintain philanthropic transparency

Philanthropy

NI is tremendously proud of the individual impact employees are making with their generous personal philanthropy.

"The charitable work of NI draws on the company's core products and skills. By aligning its philanthropy to its business, NI enhances its community, entices consumers, and inspires its employees' dedication." - Stanford Social Innovation Review

Fall Giving Campaign and Matching Gifts

The year 2008 marked the 13th annual NI GIVES: Fall Giving Campaign, the company's internal employee giving campaign for its corporate headquarters. The NI giving intranet portal offered employees the opportunity to make a donation through a variety of channels, including payroll deductions and stock, check, or credit and debit card payments, making it easy for employees to donate to the charities of their choice.

In 2008, total employee donations through this campaign exceeded a record $500,000 USD, with nearly $500 USD donated per campaign participant.

Although the NI GIVES campaign is only three weeks long, throughout the year employees at corporate headquarters can request that NI match a cash, check, credit/debit card, or stock donation that they have given to a qualified nonprofit organization. Through matching gifts, NI doubles the power of an employee's donation up to $1,000 USD.

In 2008, total estimated employee donations through the matching gifts program exceeded a record $180,142 USD, bringing the total donations for both the giving campaign and the matching gifts program to more than $690,000 USD.

By the Numbers

Data is from NI corporate headquarters only. All donation amounts are in USD.

Total Employee Donations

Program20042005200620072008
Fall Giving Campaign$342,539$356,612$450,748$495,500$510,000
Matching Gifts$72,788$100,000$129,973$120,923$180,1421
Total Donations$415,327$456,612$580,721$616,423$690,142

1The matching gifts total for 2008 is estimated.

Percentage of Employees Participating in Fall Giving Campaign

Average Donation per Fall Giving Campaign Participant

Challenges

In 2008, NI did not meet its goal of increasing employee giving 20 percent year-over-year. However, in the face of a global economic recession, employee giving increased 3 percent and exceeded a record $500,000 USD in donations.

NI Leaders in Giving

NI Leaders in Giving are employees at NI corporate headquarters who give $1,000 USD or more throughout the year by using NI giving tools. Each quarter, NI Leaders in Giving come together to learn about opportunities to connect through the giving of time, talent, and resources. With more than 200 NI Leaders in Giving, approximately 10 percent of the NI employee base at headquarters, employees have the opportunity to unite with like-minded people throughout the year who share a passion for giving.

Young Leaders Society

As current and emerging leaders in the community, Young Leaders Society (YLS) members enjoy educational, service, social, and networking opportunities throughout the year. Founded in September 2000, YLS consists of more than 1,000 young business and community leaders who value the importance of philanthropy and support the work of United Way Capital Area in addressing the whole spectrum of health and human service issues in the community. NI has the most YLS members of any company in Central Texas, making up more than 20 percent of the YLS membership in the United Way Capital Area.

NI Sharing Tree

The NI Sharing Tree is a holiday giving program that allows NI employees at corporate headquarters to volunteer and provide in-kind or financial resources to those in need during the holiday season. Opportunities such as the Salvation Army Angel Adoption or LifeWorks Adopt a Family programs are popular among NI employees. In 2008, NI employees:

  • Sponsored 205 children in need through the Salvation Army Angel Adoption program
  • Created 244 holiday cards for the Meals on Wheels delivery to homebound elders
  • Donated more than $4,800 USD to 14 families through LifeWorks and the Any Baby Can holiday program
  • Gave 40 pairs of shoes to underprivileged students through the Shoes for Austin Holly Days program
 20072008
Children adopted233205
Families adopted1514
Holiday cards delivered to elders490244
Shoes donated to students7140

Global Perspectives

The majority of the people in developing countries live in deplorable conditions. Almost half of the people in this world earn less than $2 USD per day, 1 billion go to bed hungry every night, and 73 million primary-school-aged children do not attend school.1 Because of facts like these, employees at NI branch offices have been doing what they can to help improve everyday life for those less fortunate and are demonstrating responsible, caring citizenship in their local communities.

This section details activities from the NI India branch, but many other NI branch offices that serve emerging economies, including NI China and NI Korea, are driving activities similar to those described. NI is proud of its international branch philanthropic activities. As citizens who generally enjoy a high standard of living, NI employees are innovating new ways to help those who are underprivileged.

1Sources:

NI India Cares

NI India Cares is an initiative driven by NI India employees to reach out to underprivileged citizens. The initiative seeks to make a difference in the quality of life for orphaned children and in the field of primary and secondary education. Currently, NI India employees focus closely on two domains: imparting education to underprivileged children and supporting orphanages. The emphasis is on supporting small, nascent initiatives. Over time, as each initiative grows and achieves stability, the nature and amount of the support provided evolves.

In 2008, the NI India Cares initiative provided complete educational support to six outstanding students in the Aspire orphanage located in Chennai, Tamil Nadu. NI India Cares also started a tuition assistance center in the village of Choodasandra, Bangalore, to help approximately 65 children.

NI for Orphaned Children

New Hope Orphanage in India

Under the scope of NI for Orphaned Children, NI India Cares adopted the New Hope Foundation, a family-run orphanage of 45 children. Here, NI India Cares provided regular contributions in terms of monetary and other support, such as clothes, groceries, and rent.

Volunteerism

The year 2008 marked a record year for employees at NI corporate headquarters who volunteer to improve the world. More than 450 volunteers contributed 6,700 hours of service to various nonprofit organizations. This ninefold increase in tracked hours of service compared to 2007 was due largely to the launch of nivolunteer.com.

Employee Profile

Dora Hudgins, a paralegal in the NI Legal Group, is a volunteer for the American Cancer Society Relay for Life.

"I lost my 25-year-old daughter, Heather, to cancer in 2000. I volunteer with the American Cancer Society because I'm excited to have a way to give back to a cause that would honor Heather, help others who may be battling cancer, and help raise money for research to find a cure so others will not have to go through what Heather did.

"In 2008, I served as co-chair of my community's ACS Relay for Life event and I was a speaker at a luminaria service, during which I talked about Heather and her encouragement to others when she was going through her treatment.

"I'm honored to volunteer for this because 80 percent of the money raised by the Relay for Life events goes back into research, education, and advocacy for cancer. Because of ACS research, today we have the mammogram, pap test, and PSA test, in addition to many drugs created because of their research, and tomorrow we will find the cure!"

Spring Volunteer Campaign

The company's inaugural Spring Volunteer Campaign was a response to employee demand at NI corporate headquarters for increased awareness of volunteer opportunities. The campaign helped educate and inform employees about ways to connect with local nonprofit organizations. The culmination of the two-week campaign was the NI Day of Caring on April 24, during which more than 120 NI volunteers gave a total of more than 500 hours of service back to the community through seven different projects hosted by the United Way Capital Area. This was the largest ever turnout from a single company that the United Way Capital Area had seen in the history of a single-day volunteer event.

2008 NI Day of Caring activities in Austin, Texas, included the following:

  • Cleared the Austin State School Life Trail
  • Enhanced the Mainspring Schools playground safety
  • Beautified the Blackland Garden
  • Participated in a Habitat for Humanity deconstruction
  • Cleaned during the Lyons Gardens Senior Housing Center Spring Spruce-Up

NIVolunteer.com

In 2008, NI officially launched nivolunteer.com, a new portal where NI employees at corporate headquarters can both sign up for and post volunteer opportunities. The portal also enables nonprofits to post opportunities for NI employees. The internal volunteer tool delivers a greater scope and frequency of volunteer opportunities to NI employees, as well as educates them on current community needs.

NI Leaders in Service

The NI Leaders in Service program, launched in 2008, is a volunteer recognition initiative that acknowledges and rewards NI employees at corporate headquarters who volunteer more than 55 hours of their time to the community during the year. This group was established in 2008 through the use of the internal nivolunteer.com tool. NI Leaders in Service receive a certificate of appreciation signed by members of NI leadership. In addition, NI features the volunteers in NIWeb News, an internal employee newsletter, over the course of the year.

Community Relations Department Driver Team

The NI corporate headquarters Department Driver Team is key to the tremendous success of NI employee engagement in the community. This team includes volunteers from major areas of the corporate headquarters organization. These volunteers help determine messaging for corporate giving and volunteerism and then execute community engagement campaigns, messaging, and strategy throughout the year. In 2008, the number of department drivers remained consistent at 2007 levels, with 40 active department drivers inspiring employees in personal philanthropy and volunteerism.

Department Driver Service Project

Each year, NI asks each group within the Department Driver Team to complete two volunteer service projects that are open to the NI community. They are responsible for working with a nonprofit organization, promoting the volunteer opportunity company-wide, and coordinating volunteer logistics. In 2008, the Sales Department Driver team went above expectations and adopted a nonprofit.

Employee Profile

NI Corporate Headquarters Sales Department Driver Team

During the NI corporate headquarters Spring Day of Caring, more than 15 sales employees volunteered at the local convalescent center, Family Eldercare, to assist in cleaning the grounds, painting the walls, and interacting with the elderly. A result of this volunteer opportunity was an interest in continuing a relationship with the nonprofit as well as a desire to pursue ongoing interaction through a summer fan drive to benefit Family Eldercare. The sales department raised more than $1,000 USD of personal employee donations. NI matched those donations dollar-for-dollar, leading to more than 80 fans donated to Family Eldercare.

Community Engagement Series

The Community Engagement Series (CES) is a series of bimonthly brown bag lunches that features nonprofit organization representatives from the community who come to NI corporate headquarters and speak about their missions. These organizations are selected based on employee interest and donations. All NI employees are invited to attend CES and learn more about these organizations, why certain NI employees are passionate about them, and how they can help.