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People and Culture

As stated in the company's 100-year plan, the greatest and most sustainable long-term competitive advantage for National Instruments is its culture and employees who directly influence the continued success of the company's four key stakeholders: employees, customers, investors, and suppliers. An important component of the NI culture is the goal to preserve the company's "people advantage." With this strategy, NI meticulously hires the best and brightest employees, nurtures a great work environment, and helps employees optimize their talents and drive their careers through superior development opportunities.

2008 Highlights

  • Five NI offices were recognized as great places to work by the Great Place to Work Institute, including the corporate headquarters for the 10th consecutive year
  • NI increased global sales engineering staff by 29 percent to ensure excellent, timely customer service
  • Employees received an average of 33 hours of training - more than 172,000 total hours worldwide

2008 Challenges

  • NI recruiting efforts increasingly are challenged by the declining number of U.S. students graduating with technical degrees
  • Women and minorities are underrepresented in the technology field, making it difficult for NI to ensure a diverse workplace
  • Health care costs continue to increase rapidly in the U.S., making it more challenging to offer competitive benefit packages

2009 Commitments

  • Maintain the rate of surveyed NI employees who describe NI as a Great Place to Work at 75 percent or greater
  • Maintain employee turnover at 30 percent lower than the U.S. industry average using developmental programs
  • Open the NI Health Center, an on-site medical clinic at NI corporate headquarters

Hire and Retain the Best and Brightest

Create a Great Place to Work


Provide Superior Employee Development