Vision

Through pursuing breakthrough innovation and continual improvement, NI pioneers new and exciting approaches to measurement and automation. National Instruments has adopted a long-term mission for success commonly referred to as the "100-Year Plan" that provides a framework for managers and leaders to make decisions that balance short-term success, such as quarterly results, with long-term success, such as company vision and product platforms. Balanced NI planning has led to 29 years of growth in the company's 30-year history, and was instrumental in the company maintaining profitability during severe economic conditions.

The NI mission is to create innovative, computer-based products that improve everyday life while giving customers a better solution for measuring and automating the world around them. To achieve this mission, all company stakeholders unite for this common goal, motivated daily by customer success, innovation, and continual improvement and the 100-year plan vision of where the company will be in the future.

Strategically, NI intends to grow and be profitable, define and lead the markets it serves, and recruit and retain the best and brightest for decades to come. Just as the advances in technology and innovation during that last 30 years has fueled that past and current successes of virtual instrumentation, the next three decades promises exciting developments as virtual instrumentation expands in test, control, and design applications.