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Qualifying for the Alliance Program

National Instruments seeks to work with companies that provide complementary products or services. You may be eligible to join the Alliance Program if your company is engaged in:

  1. Hardware or software consulting
  2. Systems integration
  3. Engineering and technical services
  4. Product development

We seek applicants who want to build a business relationship with National Instruments. The Alliance Program provides tangible benefits for those members who actively participate. When evaluating Alliance Program applicants, National Instruments looks for:

  • Competency in the use of our products. Or evidence of competence in similar areas.
  • A clear business strategy and an explanation of how National Instruments products fit into it.
  • References to customers who are satisfied with your technical abilities and business practices.
  • A National Instruments employee sponsor - typically the sales manager in your area. You should cultivate a business relationship with this person and discuss your suitability for the Alliance Program.

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