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Partner Categories

National Instruments has structured our Alliance Program to meet the needs of our members and future members. As such, we offer several program categories divided into two main types: solution partners and product partners.

NI Solution Partners are companies involved in the delivery of our products as solutions

Systems Integration and Consulting Partners

System integration and consulting companies in the Alliance Program offer a comprehensive range of services, including design, development, integration, and training and support services.

Channel Partner

National Instrument Channel Partners have a strong knowledge of a vertical industry. They often provide the focused knowledge and turn-key systems required for specific industry accounts.

Value Added Resellers

Value Added Resellers include all solution partners who expand their offering to develop National Instruments technology integrated into customer-defined solutions.

NI Product Partners are companies providing complementary software and hardware products

Software Product Partners

NI Alliance Partners who provide third-party instrument drivers, software add-on products, and application software based on National Instruments LabVIEW or other NI software products.

Hardware Product Partners

NI Alliance Partners who provide hardware products complementary with NI software and hardware products, including LabVIEW, PXI, motion, and vision.

Choose the Best NI Alliance Partner Category to Grow Your Business

Through the Alliance Program, Alliance Partners can identify themselves by category to to align their companies. For instance, Solution Partners tend to work more closely with our sales organization to meet customer application needs. On the other hand, Product Partners tend to work more closely with our marketing organization to generate leads for each other's respective products. Regardless of your area of focus, NI has the program to fit your skills.