Alliance Partner Network

Become an Alliance Partner

What Partners Are Saying

"Being an Alliance Partner has increased our top and bottom line returns due to high-quality support, visibility, and input into National Instruments future product roadmaps and strong joint business development with multiple layers of the NI sales organization."

- Dan Purvis, General Manager, Optimation Technology Inc., Houston

Benefits of Being a Partner

Alliance Partners experience a number of benefits by joining the network. Some resources available to partners include the following:

Exclusive Software Package

Access over 60 NI tools at a 97% discount in NI Developer Suite-Software Reference Library

Product and Training Discounts

Receive a 40% discount on training and NI technology for your business

Marketing Resources

Optimize your marketing communications with a compilation of tips from the Marketing Handbook

Co-marketing Opportunities

Participate in co-marketing activities such as trade shows, seminars, and case studies

Alliance Day Invitation

Network with the NI sales team and learn best practices to increase customer success at Alliance Day

Requirements to Become a Partner

NI Alliance Partners enter into the network with clearly defined business goals and strategies for partnering with NI. Partners reach different levels based on their organization's ability to fulfill the following requirements.


Maintain sponsorship from an NI employee
Exhibit expertise in selecting NI products
Show in-depth knowledge of relevant product and platform expertise
Demonstrate an adoption of NI products for relevant applications and industries
Establish and maintain high-level NI product sales through partner influence
Maintain a minimum level of Certified LabVIEW Developers or Architects on staff
Provide customer references for add-on products and system integration projects	–	–
Pass a CSIA or ISO 9001 audit of system integration business practices	–	–
Demonstrate the financial security and resources necessary to meet commitments	–	–

Interested in Becoming a Partner?

Apply Now